KAB Week: Together for a Cleaner & Beautiful Australia

KAB Week, or Keep Australia Beautiful Week, launched in 1966, stands as the nation's first anti-litter and sustainability campaign. This annual event, held every August, has become a household name for raising awareness about simple actions everyday Australians can take to reduce their environmental impact and combat litter.

The core aim of Keep Australia Beautiful Week is embedded in its name: to keep Australia beautiful!! By focusing on reducing litter and waste, and promoting practices of reusing and recycling, this initiative encourages individuals to take small but significant steps towards a cleaner and more sustainable environment. Every effort made to protect our surroundings, minimise litter, and lower our carbon footprint contributes to preserving Australia's natural beauty.

The Epic History of KAB Week

KAB Week is a movement that’s been inspiring Australia for over 50 years! It all began with the simple idea that a clean environment leads to happier people and healthier wildlife. Since then, Keep Australia Beautiful Week has become a cherished national tradition, addressing various environmental issues each year and involving everyone, from school children to businesses like Eco Cheeks.

Sustainability Campaigns from KAB Week

1. The 6Rs of Waste (2023): They’ve expanded beyond the 3Rs to include Refuse, Reduce, Reuse, Recycle, Repair, and Rot. This campaign focused on turning waste into valuable resources and living sustainably.
2. Contain Your Waste (2022): Imagine fitting a week's worth of trash into a single jar. This campaign taught us how to drastically reduce waste and rethink our daily habits.
3. Save Our Seas (2018): This campaign focused on protecting our oceans. They hosted photo contests, beach cleanups, and fun activities to help keep marine life happy and healthy.
4. Don’t Rubbish Our Roads (2012): Litter on the highways? Not cool! This campaign encouraged drivers to keep trash in the car until disposed of properly. Simple, yet effective.

These KAB Week campaigns have achieved more than just reducing litter. They have brought communities together and sparked a passion for protecting our planet.

How You Can Get Involved

Ready to join the fun? Here’s how you can make a long-term impact during KAB Week:

• Get Your Hands Dirty: Organise a local cleanup. Whether it’s your favourite beach, park, or even your own street, every bit helps. Plus, it’s a great way to meet like-minded eco-stewards!
• Shout it Out: Use social media to share your efforts. Post pics, tag your friends, and spread the word. The more people know, the bigger the impact!
• Support Eco-Friendly Brands: Brands like Eco Cheeks make sustainable living easier. Our eco-friendly products help reduce environmental impact, from waste free biodegradable materials to 100% plastic free.

Eco Cheeks: Your Sustainable Sidekick

Eco Cheeks is leading the way in making sustainable living accessible to everyone. With our range of eco-friendly products, we are dedicated to reducing environmental footprints. From biodegradable materials to energy-efficient production processes, every aspect of Eco Cheeks' products is designed with nature in mind. By choosing Eco Cheeks, you can actively contribute to preserving the environment while enjoying products that are both practical and planet-friendly.

Keep It Going! 

Wondering how you can make a habit out of the KAB week and make a long-term impact? Here’s how:

• Zero-Waste Lifestyle: Swap single-use items for reusables, compost your food scraps, and recycle like a pro. Every little bit helps!
• Educate and Inspire: Share your knowledge about sustainable living. Host workshops, give talks, or just chat with friends about how they can reduce waste.
• Support Environmental Efforts: Stay connected with organisations like Keep Australia Beautiful. They’re doing amazing work, and your support can make a huge difference.

Let’s Make This the Best KAB Week Ever!